General Automotive Knowledge

This course provides automotive professionals with a solid foundation in the essential knowledge areas needed to build customer confidence and improve the sales and service experience. Participants will learn how to clearly explain complex vehicle details in ways that are simple, engaging, and customer-friendly.

Topics include:

• Breaking Down Vehicle Trim Levels & Packages – You will learn how to clearly differentiate between base models, mid-level trims, and premium packages. The focus is on explaining added features, styling differences, and cost/benefit comparisons in a way that helps customers make informed decisions without feeling overwhelmed.

• Explaining Safety Features Customers Care About Most – This module covers modern safety technologies such as adaptive cruise control, blind spot monitoring, lane-keeping assist, and automatic emergency braking. Participants will learn how to explain not just what these features do, but why they matter in real-world driving situations.

• Hybrid, EV, and Gasoline Cars: What Buyers Need to Know – You will explore the advantages and trade-offs of different powertrains, including fuel efficiency, charging needs, maintenance differences, and long-term ownership costs. The emphasis is on answering common customer questions and addressing misconceptions.

• The Science Behind Horsepower, Torque, and Performance – This section demystifies performance terminology by connecting numbers on a spec sheet to real-life driving experiences. Students will learn how to describe the difference between horsepower and torque and explain how performance relates to acceleration, towing, and overall driving feel.

• Warranty Basics: How to Simplify Them for Customers – Participants will gain strategies for explaining factory warranties, powertrain coverage, and extended service contracts in customer-friendly terms. The goal is to help customers feel confident about coverage without getting lost in fine print.

• Explaining Service & Maintenance Like a Pro – This topic focuses on presenting maintenance schedules and service recommendations in a way that builds trust. Students will learn how to explain why certain services matter, how they protect the customer’s investment, and how to avoid overwhelming customers with technical jargon.

By the end of this course, participants will have the confidence to explain technical details in clear, customer-friendly language, making them more effective at both selling vehicles and supporting long-term customer satisfaction.